Tag Archives: Marketing Plans

Reaching Out to Your Audience

Creating an Efficient Marketing Communications Plan
By Renata B.L.Lerch
Communication is a key element of marketing in any type of business organization. From small to large businesses, profit or not-for-profit, in all segments; it is an essential par… Continue reading

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International Marketing Planning for Home Business Entrepreneurs

When Times Get Tough, Look to Expand into International Markets
 
By Renata L. Lerch
 
Expanding your small business in international markets involves risks that should be meticulously calculated.
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Key Elements of a Successful Marketing Plan

An Organized and Effective Marketing Plan is the Backbone for Your Product or Service Life Cycle
By Renata L. Lerch
In addition to the numeric targets, it is important to establish parameters to measure the effectiveness of your marketing tactics and p… Continue reading

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