Entrepreneur’s Two Businesses Help Reunite Lost Pets with Their Owners
Entrepreneur Jack Carrier had a lucrative career as a computer programmer. In 2009, he decided to quit and take a risk to focus on an idea he had to help reunite lost pets with their owners. The risk paid off. Today, the 34-year-old has cut a niche for himself in the booming pet care industry (which according to Carrier, saw $45.5 billion in sales last year) by creating a line of fully customizable identification tags.
Carrier's company, Dog Tag Art, raised private investment capital during the bottom of the economic recession. Carrier then won a Technology Business Plan Competition, which earned him a $25,000 business grant. The funds helped launched Carrier’s business in 2009. The business started out at Carrier’s home, but is now located in the Asheville-Buncombe Technical Community College Small Business Incubator in Candler, North Carolina. Carrier was accepted into the business incubation program, designed to give startups a boost for two years. Other benefits to the program are free professional help and business training.
Carrier’s business has seen steady growth in the demand for customized pet identification tags, and his customers are from across the globe. Fueled by the business' success and funds remaining from the start-up grant, Carrier moved on to the next phase of his plan in 2010 — the Virtual Leash.
Carrier’s Virtual Leash service provides a lost pet's most current information to anyone with a web browser. Pet owners can purchase and maintain unique websites with unlimited emergency contacts in addition to the purchase of their custom dog tags. Each pet’s personal website has the ability to send its pet owner and emergency contacts messages through email, Twitter, text messaging, and voicemail if the pet is found. The website address is printed on the personalized tag, along with the pet's name and a phone number. The website itself can be updated when a pet owner moves or is traveling, or even when the pet is at the pet sitter's for the weekend.
Since Carrier’s launch of Virtual Leash, his company and its service already have received national attention, having been featured on the morning show Live with Regis and Kelly as well as on several websites and in magazines. For more information about Carrier’s Dog Tag Art and Virtual Leash service, visit www.dogtagart.com. HBM
Previously published in the August 2011 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($19.00 for 1 year, six issues). Visit http://www.homebusinessmag.com
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